Telemarketing Services Summary
FUSION Telemarketing Service is located in our Corporate Offices.
The key to successful outbound marketing is not only technology and process, but also people. The telemarketing team will be a strategic component of our prospecting program including prospect cultivation, data disbursement, and follow-up. Thanks to our in-house marketing group, we are able to keep total control of the entire process—including hiring the correct resources, script development, constant performance monitoring, and regular in-house training.
All Vendors, ISVs, and VARs are encouraged to assist in the script development for any call-out campaigns. With this perfected FUSION toolset, FUSION has designed an effective and efficient program to close the loop on the end-user prospecting process for VARs. This channel pull-through is designed to drive end-users to VARs supporting FUSION Partner campaigns and solutions.
Information obtained from telemarketing activities—such as interest level, comments, questions, and contact information—is uploaded into the prospectreactor.com portal throughout each business day and is relayed back to VARs. An e-mail notification will be sent to VARs as their prospecting accounts are updated. In conjunction with qualifying prospects' interest levels in various FUSION solutions, initiatives, and campaigns, the telemarketing team will also:
- Recruit prospects to attend FUSION Partner sponsored seminars and Webinars.
- Educate prospects about solution bundles, promotions, and new and current hardware offerings including potential solutions ROIs.
- Recruit VARs to become certified resellers of FUSION Partners' programs.
- Explain leasing opportunities for FUSION sponsored solutions.
- Train FUSION VARs on how to effectively use the FUSION Business Development Toolset.
FUSION Telemarketing Program is designed to increase the quality and the quantity of touches to a prospect for any FUSION activity. To increase prospect cultivation, a VAR may have a call-out campaign running simultaneously as a mail-out campaign-including their prospects that were mailed a Geo-Market Direct Mailer (GMDM). VARs may contract telemarketers to assist them in their own marketing and sales activities. Prospects may be contacted numerous times until their interest level is determined. This service is available to all VARs, and vendors at a special rate. VARs can pay for this service by credit card or be invoiced via their normal FUSION customer accounts.